With the Away Magazine HolidayCheck wanted to create a social travel platform to help their travellers getting inspired at the trip planning phase of their vacation. Diverting and entertaining formats like 360° images, galleries, interactive slideshows, videos or travel reports makes finding the dream destination easier and especially more emotional.
In adition to this the platform would increase the emotionality of the brand HolidayCheck which has always been known as the straight, solid and effitiant brand.
Partner at Pure Labs
Partner at PureLabs
In December 2016, after 5 months of intense and hard work the magazine went live.
The platform is a big success and became profitable after almost 1 year.